Target’s Car Seat Trade-In event returns this month, ensuring that Columbus area parents have the safest car seats for their children by trading in their old or outgrown car seats.

From Sept. 20 through Oct. 3, Target guests can trade in any car seat at participating stores to receive a 20% Target Circle bonus to use on new baby gear. B-roll here.

Now in its 10th year, the program has recycled over 3.8 million car seats, keeping over 63.7 million pounds of materials out of landfills and turning them into more than 2 million Brightroom and Room Essentials products. In conjunction with Car Seat Trade-In, Target is highlighting new inventory and limited-time savings across essential baby categories:

New & Exclusive Brands: Recent additions include Olivia Culpo’s exclusive Picolette line, updated Cloud Island diaper bags, UPPAbaby gear, and Target-exclusive organic feeding options.

Featured Savings: Guests can take advantage of rotating discounts on diapers, toiletries, toys, apparel, and feeding supplies throughout the event.

More details can be found here. Target also offers links to important info on keeping your kids safe in the car.