PHOENIX, Ariz., September 15, 2026 - When Susan and Darryl Mobley’s young child came to them distraught after experiencing racism online, what was wrong with social media stopped being an abstract conversation. It was sitting in their living room.

They experienced something many Black and Brown families know all too well: the same digital spaces that connect us, entertain us, and help shape how the world sees us can also make our communities feel diminished, marginalized or like guests in spaces our culture helps make valuable.

For Susan and Darryl, that raised a bigger question: How can communities that contribute so much to the culture of the internet have so little say in the digital spaces where that culture is seen, shared, shaped, and monetized?

They decided to stop waiting for the existing social media platforms to fix themselves. They built it themselves.

That idea became Yelling Ant®, a social network that is AI-powered and centered on the interests and experiences of Black and Brown people across the diaspora, while welcoming everyone.

Today, Yelling Ant is live in 127 countries, and more than 100,000 people registered for early access before its public launch.

“Our humor. Our creativity. Our businesses. Our beauty. Our music. Our families. Our ideas. Our conversations. Our Culture. They’ve helped shape the internet for years,” said Susan Mobley, Co-Founder of Yelling Ant. “We believe the people who play an outsized role in making digital spaces popular should have a meaningful voice in shaping how they are being represented in digital spaces.”

A DIFFERENT MODEL FOR SOCIAL MEDIA

The Mobleys believe the problem goes far beyond racism and toxic comments.

Creators, entrepreneurs, organizations and everyday users can spend years building audiences on social platforms, yet still depend on an algorithm to decide whether the people who chose to follow them actually see what they post.

Reach can disappear. Engagement can drop. And people can find themselves paying to get back in front of followers they already attracted.

Yelling Ant was designed around a different relationship between a creator or business and their followers. Yelling Ant does not make creators or businesses pay to reach the people who already follow them.

“Think about what we’ve all accepted as normal,” said Co-Founder Darryl Mobley. “You build the audience. You create the content. You start the conversations. You bring people to the platform. Then an algorithm decides whether the people who asked to hear from you actually do. We believe Yelling Ant is a better way.”

AND NOW AI IS RAISING THE STAKES

Social media already influences which voices are amplified, which businesses are discovered, which conversations spread and how people see one another.

AI is accelerating that influence.

As algorithms and AI play an ever-larger role in deciding what people see, read and believe, Susan and Darryl believe the question of who builds these systems, whose perspectives they reflect and whose stories they amplify has become even more urgent.

“We should not have to disappear inside somebody else’s definition of who we are,” Susan Mobley said. “We deserve spaces where our communities can show up fully, find one another, and have a real voice in shaping what comes next.”

Yelling Ant is open and welcoming to everyone.

But, who is centered is intentional.

Yelling Ant believes in user generated content. But, Yelling Ant also produces content for its audience on relationships, business, money, family, HBCU life, entertainment, sports, travel, health, faith, hair and skin care, entrepreneurship, cultural conversation, and much more.

Members can post and comment, share video and audio, promote businesses, create communities, discover opportunities and connect with people around the things they actually care about.

The platform was built around one simple promise:

“Every time you open Yelling Ant, there’s a good chance something good will happen.”

“You might learn something. Meet somebody. Find an opportunity. Share a laugh. Help someone. Or find a community where you don’t have to explain why something matters to you,” Darryl Mobley said. “You might simply find your people. That is what we believe social media can be.”

Yelling Ant is available to join now at https://YellingAnt.com .

AVAILABLE FOR INTERVIEWS Susan and Darryl Mobley are available to discuss: • Why a strong marriage does not automatically create a strong working partnership • Why digital platforms are so important to the future of Black & Brown people. • What it takes to build a culture-centered social network with reach across 127 countries • Why they chose the name “Yelling Ant” and how it is perfect for the Culture